ULTIMATE DIRECTION

Ultimate Direction is a brand with deep roots in the outdoor industry. Created by outdoor enthusiasts who invented the hydration backpack in 1985, Ultimate Direction then (and still demands) products that fit and perform better than anything else on the market. Since then, for 30 years, they have redefined the industry through product designs that enhance the performance and enjoyment of Trail Running racers and self-propelled adventurers of all levels. They work directly with athletes to test and develop products that bring knowledge and experience from the world's toughest environments to the development team and ensure each product enhances the performance and enjoyment of all adventurers.