The word Diadora from the Greek "dia-dora" means "sharing gifts and honors."
The sharing of successes, the sense of team in competitive practice, the respectful competition of teammates and opponents, are some of the essential principles of the Diadora brand.
Diadora, full of elevated and romantic meanings, is joined by a symbol, an ornament that represents the concreteness of the artisanal origin of the company that since 1948 has been manufacturing footwear for sports, leisure or work.
Creativity and imagination have made the company great; the research into materials and construction systems, the constant innovation in the development of technologies applied to sports, the well-being and safety of the individual and, finally, the Italian, visionary, transversal and global style, represent the greatest successes.
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